If you are a founder, the first question you need to answer is “What problem does your solution solve?” Unless you can answer this question succinctly and accurately your project is likely to fail. And yet founders often find this is the hardest question to answer.
The next question- understandably- asks “Is your problem worth solving?”. This forces you into the murky territory of judgement. Mostly, this is codified in terms of market size and potential return. The third question is who is already solving this problem? And the fourth should be what are the second and third order effects…
Those of us- as humans or scientists (the conditions may be- or may not be — mutually exclusive) who are interested in identifying and predictively modelling the behaviour of human beings as a path to so-called Artificial Intelligence and a ‘better’ society seem to have a choice between working back from painful personal experience or establishing correspondences between some type of neural activity profile as a series of cascading neural ‘firing’ events- and an observed ‘behavioural’ event. This latter is a correspondence argument which seeks to establish a predictive relationship between two sets of event-based variables.
The first of these…
Everybody wants to change the world. Podcast, blogposts, tweets and all the rest. But we want to do it safely. Here on Medium, and on most of the Internet, we can suggest that there are really just two safe approaches to media building and publishing:
Fantasy and horror.
Fantasy offers escape. Horror offers catharsis.
Because fantasy media necessitates an ontological separation from our world, we are obliged as fantasy consumers to escape from our mundane existence to live in the world of the fantasy. To the extent that this escape is totalizing, the fantasy is successful.
Horror, on the other…
The creation of an entirely new product category is a very high-risk strategy. Innovation analysts have underlined the consistently high rate of failure of new products in most industries — never mind new categories. Instead, most new applications involve piggybacking new technologies onto existing needs and structures. Taxi to Uber, phone based takeout orders to integrated Deliveroo order-delivery systems. Some studies claim that new product hit rates in industries such as fast-moving consumer goods reach only 20 % on average
But since 1974 and the publication of “A Theory of Interdependent Demand for a Communications Service” the landscape has…
Having recently been de-platformed from Facebook, (I am so proud, even though I have no idea why) I thought I might launch a scathing attack on social platforms.
So, here goes.
Is social and mainstream media hijacking your trust?
Course they are. But you don’t care. Why should you? Unless…
I have been watching Pretend It’s a City with Fran Lieberman and Martin Scorsese over the last few nights. And — like her- sometimes I wake up and am not entirely certain whether it is 2021 or 1971.
When Fran was six, the field of marketing was notorious for the…
You can only know yourself in terms of what you do and who you interact with. There’s no real escape. Sorry ‘bout that.
Identity theorists generally define identity as an internalized set of shared meanings that provide shared expectations for individuals in social roles. Most suggest that there are three bases for identity; role identities, group identities, and person identities.
Role identities are based on meanings and understandings attributed to positions they hold in reciprocal relations within social structures — e.g., parent-child or partners within the family, employer-employee within the workplace. Roles are negotiated tacitly and overtly.
Group identities are…
At a time when we stand- lost — in the midst of a data blizzard with the temperature and energy value of data trending towards absolute zero, the only compass we have is a model which enables us to navigate the frozen wastes of knowledge.
Models are critical in human thinking. But models are also open to dispute, misinterpretation and misuse. This makes collective models such as capitalism, socialism or fascism dangerous. Of course, where models are ‘backed’ with power- in whatever form- these limitations are trivial. But if models are developed for democratic use, then they become critical.
Can AI experience uncertainty?
And should it?
Since the original Nineteenth Century beginnings of the introduction of compulsory education across elements of the developed and developing world, there is a strong, but perhaps unsustainable belief, that education is strongly correlated to learning. And even if it isn’t, it is strongly correlated with socialisation and the normative pressures inherent within social institutions to conform.
Of course, this ‘given’ is supported by people who have successfully passed through the education process, despite the fact that it seems to leave them so exhausted that curiosity withers and dies within them for the rest…
Data driven is great. As long as you can define the scale of the experiment and the metrics used to track it.
Scale is important in physics, cognition, investment, science and history.
But, if you are as data driven as you hope and claim to be, how do you choose the scale which defines how you approach the problem? I listened to a senior Google person a couple of weeks ago telling companies that actually make and sell things- that they ‘had’ to give up their data to Google’s digital transformation. Understandably, perhaps, they were reluctant to do so.
Is social media democratic?
Because democracy is always harder- and more complex than it looks.
For those of us who find social media frustrating, it may be that it’s frustrating because it’s democratic. Because while democracy offers power to the people- right on- that power is useless unless its mobilised.
And democracy needs orators — or interpreters to mobilise it. Whilst we might not feel like digital orators when posting stuff- posts or comments- on LinkedIn, Medium and other social media platforms, we actually are.
But don’t lets get above ourselves.
Sadly, this is not as grand as it sounds.